What if your online reputation was tied directly to sales conversions? It is!
Did you ever think that you would need to think seriously about something like your own reputation, let alone how to manage it online? In this article, we do! According to a Pew Internet study on Reputation Management and Social Media, “Search engines and social media sites play a central role in building one’s reputation online.” The study also covers how activities tied to maintaining an online identity have grown. Did you know that over 1 billion names are searched every day on Google alone?
Reputation has always been extremely important to individuals and brands alike because they help aid in the selection process of one business versus another. People and companies that are viewed as honest, fair and knowledgeable will encounter much more positive interactions than those with a negative reputation or no reputation at all. In fact, Microsoft published results of a study that came out in Forbes saying that “a positive online reputation is important for both individuals and companies.”
Nowadays, it is easier than ever to learn about someone with just a few clicks of a button! Whether someone is thinking about hiring someone, using their services or trusting someone with their business, it has become standard practice to type that name into Google and see what comes up. Your realty business is no different, especially if you are active online already in social media with all your niche marketing activities.
What people find when they search for you online will directly correlate to their perception of you as both a trusted/credible person and business. With a positive reputation, you will build more lasting relationships, have more people within your niche market accept your recommendations and convert greater rates into sales. In real estate, a relationship based business, a positive and personal reputation is critical to expanding your sphere of influence and gaining more referrals!
This is good news for you because it is relatively easy to Manage Your Reputation online in the search engines and on your social networks! Unlike the difficulty of coming up in search engine rankings for competitive keyword search terms in your brand’s niche, a search for your name, when coupled by your company name or an industry (real estate, agent, etc.), will almost assuredly show you right near the top of the search results.
Why are searches for names and industry terms in combination so common? Since most people’s names are commonly found among the population, we have been trained to put in something additional to our search phrases to appropriately filter the results. When people are searching for you, they may use an additional word or two (company name or industry terms) to complete their search.
If you are planning to use social media to market your real estate business, remember that your name is synonymous with your brand. Once someone has searched for you online, they are likely to find your blog, Facebook, Twitter pages and more. They key is to manage your reputation so that what they find on the top page of the search engines are filled with everything that you want people to know about you!
So what goes into building a positive reputation as a credible brand and a trusted resource online?
This is where the message that your deliver across your blog and social media comes into play. This is where your brand is a beacon for your target market niche in terms of the all-important question, “what’s in it for me?” And then how of course you with niche market and past clients will continue to mold your reputation throughout the relationship.
The Pew Internet study referenced above also stated that 48% of adults now agree that getting to know new people is easier and more meaningful because you can learn about people you meet online. As we get farther and farther into the digital age, online reputations, brands and your shared content become more important with each passing day!